HOSŪ means “lake” in Korean.

Like a calm lake reflecting all that surrounds it, we help you reflect and reveal your true beauty—because the most important truth is this:

You are already beautiful. Right now, exactly as you are. No changes needed.

At HOSŪ, every skin type and every beauty choice is welcome. We’re here to celebrate you—your uniqueness, your light, your confidence. It’s time to reveal your beauty to the world.

REVEAL YOUR BEAUTY with HOSŪ